Roza is a problem-solver first, designer second. Passionate about applying data-driven insights and systems-thinking to deliver innovative solutions. Her expertise is in crafting transformative experiences at the intersection of digital and built environments. She is an experienced multi-disciplinary design leader and collaborator, with a proven ability to manage complex projects, lead cross-functional teams, and guide design efforts with stakeholders. Roza approaches all projects from a strategic standpoint; understanding and re-defining the problem, gathering data-driven insights, and applying systems-thinking are key to solving real-world problems.